Earn the industry-recognised credential developed by Meta & Certiport — and prove you can build, manage and measure ad campaigns across Facebook, Instagram, WhatsApp and Messenger.
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From Harare start-ups to multinational brands, businesses across every sector are pouring serious money into Facebook and Instagram ads. Yet most of the marketers actually running those campaigns have zero formal credentials to back their skills.
The Meta Certified Digital Marketing Associate certification — Exam 100-101, developed in collaboration between Meta and Certiport — validates that you can build a business presence, plan campaigns, target audiences, manage ad formats, and measure results across the full Meta platform.
It's not just another badge for your LinkedIn. It's the credential that separates the marketer who "knows their way around Ads Manager" from the one whose résumé says certified by Meta. Whether you're chasing your first role, sharpening skills for your own business, or differentiating yourself in a noisy market — you are one certification away.
These are the five competency areas tested on Exam 100-101. The percentages reflect approximate weighting on the exam.
Pass Exam 100-101 and you'll receive your official Meta Certified Digital Marketing Associate certificate — plus a verifiable Credly digital badge to share on LinkedIn, your CV, and email signature.

Everything you need to prepare, sit and pass the Meta Digital Marketing Associate exam — in one straightforward package. No hidden fees, no fluff.
The complete preparation package — practice with real exam simulations, then sit the official exam with confidence.
Already have study resources or prior experience? Just grab the exam seat and get certified.
Meta provides official study materials free of charge for all candidates. Access the complete Meta Certified Digital Marketing Associate course collection directly through Meta Blueprint — click here for free study materials →
Join the growing community of Meta-certified digital marketers. Grab your exam voucher today and get certified through a Certiport Authorized Partner.